The first official "Dragon Quest" brand for babies and kids is born! Let's go on an adventure with the little heroes, parents and children!

Square Enix Co., Ltd. today launched "Dragon Quest Baby & Kids," the first official "Dragon Quest" brand for babies and kids.

This year marks the 33rd anniversary of the first "Dragon Quest" game, which was released in 1986.
Many of the players who were children at the time are now parents, and those who were adults at the time are now in the age of having grandchildren, and many fans have enjoyed "Dragon Quest" for two or three generations.

Many fans have now enjoyed "Dragon Quest" for two or three generations.
Targeting children from infants as young as 0 to elementary school students, "Dracula Baby & Kids" is an ideal product for parents and children to enjoy together, or as a gift for grandchildren or friends' children.
The product was developed mainly by Square Enix employees who have children within the company, based on their real-life experiences, so that through the product, it can also be enjoyed as a communication tool between parents, children, and grandchildren.

The products to be released this time are "Dracula Baby & Kids Styles Slime," "Dracula Baby & Kids Styleset King Slime," and "Dracula Baby & Kids Styleset Slime Tower," which will be available on Square Enix's official shopping site (Square Enix e-STORE) in October.

And "Slime Pippi" picture book for 0 to 2 year olds and "Dragon Quest Aiueo" picture book for 3 to 5 year olds (both on September 30), "Dragon Quest Riddle Book: A Challenge from Ma" (on August 2), "Dragon Quest Yusha Drill" study drill "Dragon Quest Yusha Drill Math for Early Elementary School Students" (October 18) will also be released.

The "Dragon Quest Baby & Kids" products will be released regularly in the future, so be sure to check back for more information.

Dracula Baby & Kids official website


Product Information

Dracula Babies & Kids: Birth of a Brave Boy Celebration Treasure Chest Set

Scheduled to go on sale in October.
Treasure Box Memorial Box Price: 12,800 yen (excluding tax)

This is the perfect gift for a newly born brave warrior.
The "Book of Adventure Memorial Book" with the name of the brave (child) can be filled with photos of the first year after birth, imprinting the memory of his/her adventures.
In the "Dragon Quest" series, the age of 16 is the time when a child is recognized as a full-fledged professional and is ready to embark on adventures. The last page of the Book of Adventure Memorial Book contains a "Letterhead for Your 16-Year-Old Child" that contains the parents' current thoughts and feelings, and can be used as a gift for their grown-up child 16 years from now.

<Contents of the set
Lot's armor
Lot's helmet
Lot's sword rattle
Shield Rattle of Lot
Book of Adventure Memorial Book and attached stickers
Letterhead for the brave warrior (you) who has turned 16

Dracula Baby & Kid's Styes

Scheduled to go on sale in October


Each of the baby and kid's styes has an embroidered face and is made of soft toweling fabric, making it gentle to the skin.

Dracula Baby & Kids Book


Dragon Quest Nazo-Nazo Book: A Challenge from Ma," with over 300 riddles; "Slime Pippi," in which slimes transform into various forms; "Dragon Quest Aiueo," a picture book for learning the basics of words with monsters; and "Dragon Quest: The World of Dragon Quest," which is a book about the world of "Dragon Quest. Dragon Quest Aiueo, a picture book for learning the basics of language with monsters, and Dragon Quest Yusha Drill: Arithmetic for Early Elementary School Students (980 yen before tax), a study drill for learning arithmetic while solving problems based on the world of Dragon Quest.


Dragon Quest Riddle Book: Riddle from Mahe" (980 yen)
Scheduled to go on sale on August 2.

Slime Pipi Pipi
Scheduled to be released on September 30.

Dragon Quest Aiueo
Scheduled to be released on September 30

DRAGON QUEST Yusha Drill: Math for lower elementary school students
Scheduled to be released on October 18


The slime's eyes, mouth, rounded body, and shape, which are designed with the game player's gaze in mind, are thought to attract babies' interest.
The "Slime Pippi" was created with the advice of an infant behavior researcher, and the slime's movements, colorful colors, and the dynamic design featuring a large king slime are sure to capture babies' hearts and minds.


Dragon Quest Aiueo" is a picture book for 2- to 5-year-olds that introduces the correct stroke order of hiragana and the words that begin with them in an easy-to-understand manner through illustrations. Parents and children can enjoy learning "Aiueo" together.


The image is a work in progress. Please note that the actual product may differ.


SQUARE ENIX and the SQUARE ENIX logo, DRAGON QUEST, FINAL FANTASY, TOMBRAIDER, SPACE INVADERS, and other company and product names are trademarks of SQUARE ENIX Co, SPACE INVADERS and other company and product names are trademarks or registered trademarks of the Square Enix Group in Japan and other countries.

All other company and product names are trademarks or registered trademarks of their respective owners.

(C) ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved.

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