The size of a palm, yet so elaborate! Experience how to make a public telephone call with the "NTT East Public Telephone Gacha Collection!

As a project product to promote the use and awareness of public telephones with NTT East, Takara Tomy Arts will sequentially release miniature-sized figures of public telephones, "NTT East Public Telephone Gacha Collection" (300 yen per unit, tax included), starting in mid-November 2019.

Although the use of public telephones has been declining in recent years due to the spread of cell phones, their importance as an effective means of communication in times of disaster is now attracting renewed attention.

In November, Takara Tomy Arts will release a palm-sized miniature figure of a public telephone as a gacha (toy toy toy) product.

The lineup includes a total of six types, ranging from the nostalgic to the unusual, including the "New Red Telephone," with its nostalgic red body, familiar green and gray bodies, the "Duetphone," which has two handsets, a rarity in Japan, and the "Golden Public Telephone.

Simulated experience of how to make a public telephone call! Figures with elaborate gimmicks
This product is a figure with a gimmick that allows you to enjoy the motion of making a public telephone call. The hook of the receiver moves up and down just like the real thing, so you can pick up and put down the receiver, and enjoy the sensation of pushing and turning the dial button.
The coin return slot also opens and closes, so you can enjoy the feeling of being close to the real thing.

Figures with elaborate gimmicks
The product comes with a "how to use a public telephone" sticker that matches the era of each model, so those who are unfamiliar with public telephones can experience how to make a call by touching and looking at the sticker.

The miniature figures were produced under the supervision and with the cooperation of NTT East!
From nostalgic public telephones to the latest telephones, every detail of the real thing has been elaborately miniaturized.
The miniature figures are not only gimmicky, but also look exactly like the real thing, so you can put them next to the pay phones in your neighborhood, touch them to see how they work, and make pay phones a much more familiar part of your life.


Lineup】】 MC-3P (Analog Public Telephone)
MC-3P (Analog public telephone) 1986

A compact and lightweight version of a public telephone that could be used to make calls using a telephone card, first introduced in 1982. It is still the most widely installed and recognized public telephone.

DMC-7 (Digital public telephone) 1996 (Heisei 8)

Equipped with a large display showing operational guidance, destination phone number, volume level, and other information.

MC-D8 (Digital public telephone) 2016 (Heisei 28)

The green coloring of this phone instantly identifies it as a public telephone, and its universal design includes large, easy-to-see buttons and a raised, easy-to-understand input slot.

New red telephone, 1971

The telephone accepts six 10-yen coins at a time. The "red telephone" is nostalgic for seniors.

Duet phone 1996

This telephone was equipped with two handsets, commonly known as a "duet phone. It is a rare public telephone that allows three people to talk at the same time. It was produced to commemorate the 100th anniversary of the telephone in 1990.


Gold-colored public telephone, 1993 (Heisei 5)

All public telephones along the parade route were painted gold to celebrate the wedding of the Crown Prince and Princess Masako in 1993. They are no longer installed.

Product Information
NTT East Public Telephone Gacha Collection
・Price: 300 yen (tax included) per unit / 6 types in total
Release date: Sequential release from mid-November, 2019
Size: Main body: approx. 44-53mm
Size: Approx. 44-53mm ・ Location: Capsule vending machines installed in general merchandise stores, mass merchandisers, etc. nationwide

In cooperation with NTT East Cooperation: NTT Technical Archives

Since the Great East Japan Earthquake on March 11, 2011, the importance of public telephones as an effective means of communication in times of disaster has been attracting renewed attention, and NTT East has been continuously working to install them in accordance with the Ministry of Internal Affairs and Communications (mandatory installation) in preparation for emergencies and disasters. To ensure effective communications, including in the event of a disaster, NTT East continues to install the equipment in accordance with the legal installation standards, which cover an area of approximately 500m square in urban areas and approximately 1km square in other areas.

NTT Technical Archives: This facility exhibits more than 1,500 historical assets of the NTT Group related to telecommunications. (Musashino City, Tokyo)
*"Gacha" is a registered trademark of Takara Tomy Arts Inc.