Commemorating the release of "Shin Evangelion the Movie! UCC Milk Coffee's Evangelion tie-up cans, known as "Eva Can", will go on sale on Monday, April 20, 2020!

To commemorate the release of the long-awaited conclusion of "Shin Evangelion the Movie," six tie-up cans of "UCC Milk Coffee Can 250g (EVA2020)" with designs of characters from the movie will be released in limited quantities nationwide from April 20, 2020 (Monday).

A canned coffee similar to "UCC Milk Coffee" appeared in the TV anime "Neon Genesis Evangelion" from 1995, and the scene inspired the release of the cans in 1997, when the film version of the anime was released, and in 2007, 2009, and 2012, when the new film version of the anime was released. Tie-up cans with character designs (commonly known as "Eva cans") have been released in 1997, 2007, 2009, and 2012, respectively, since the release of the film version of the anime.

At the time of the launch, a consumer campaign called "UCC Evangelion Project" was underway, in which consumers could win Evangelion goods.

This time, in commemoration of the release of "Shin Evangelion the Movie," the long-awaited conclusion to the "Evangelion the Movie" series, on June 27, 2020 (Saturday), it was announced that the "UCC MILK COFFEE EVANGELION Final Project" campaign would be launched. The campaign is called "UCC MILK COFFEE EVANGELION Final Project" to celebrate the release.

This project, the culmination of the "UCC MILK COFFEE" × "EVANGELION" tie-up, will see the release of limited edition Eva cans, all of which have been newly designed, as well as the release of six tie-up cans "UCC Milk Coffee 250g Can (EVA2020)" with designs of characters from the film. The six tie-up cans, "UCC Milk Coffee Can 250g (EVA2020)," will be released in limited quantities nationwide from April 20, 2020 (Monday). The six cans feature designs of "tentative name: Ayanami Rei," "Shikinami Asuka Langley," "Shinji Ikari," "Kaworu Nagisa," "Mari Illustrious Makinami," "Misato Katsuragi, Sakura Suzuhara, and Ritsuko Akagi" from the "Shin Evangelion Theater Version. Each bottle is priced at 115 yen (excluding tax).

In addition, to commemorate the release of this product, from March 14 (Sat) to April 12 (Sun), 2020, past Eva cans will be on display on the 7th floor of Volks Akihabara (1-15-4 Sotokanda, Chiyoda-ku, Tokyo), and the first-ever "Humanity Supplement Can Project" using illustrations from past tie-up campaigns will be on sale. Original goods and other items will also be available for purchase.

In addition, a second campaign will be launched on April 20 (Mon.) to win limited-edition Eva goods and other prizes. Details will be announced later on the special site, so be sure to check it out.

Project Information

UCC MILK COFFEE EVANGELION Final Project

A special website and official Twitter account (@UCC_EVACAN) will be opened to commemorate the release of the "UCC MILK COFFEE EVANGELION Final Project" 250g can (EVA2020). Original campaign information and special contents will be provided.

<Period
Monday, March 23, 2020 - Sunday, July 19, 2020

Special website "UCC MILK COFFEE EVANGELIONFinalProject
Information on the "UCC MILK COFFEE" x "EVANGELION" tie-up campaign and special content will be released as needed.
Special website: https://www.ucc.co.jp/milk-coffee/evacp/
Scheduled to be released on March 23, 2020.

Campaign information

First pre-launch Twitter campaign
The "Mankind's Canned Goods Project Final" campaign will be held on Twitter. Twitter Follow & Retweet Campaign

<Period of implementation
March 23, 2020 (Monday) 12:00 - April 5, 2020 (Sunday) 23:59

＜Application Procedure
Follow the official twitter of the project (@UCC_EVACAN) and retweet the designated tweets of the campaign.
For every 5,000 retweets, Petit Eva and "UCC Milk Coffee" will make the harsh world of Eva sweet and gentle.
In addition, for every 30,000 retweets, a wonderful prize will be given away in a drawing.

<Prizes
Pair tickets to "Shin Evangelion the Movie" (for one pair of two)
UCC Milk Coffee 250g can (EVA2020) all 6 types set (9 winners)
Twitter account will be opened on March 19, 2020 (Thursday)

To commemorate the release, from March 14 (Sat.) to April 12 (Sun.), 2020, the 7th floor of Volks Akihabara (1-15-4 Sotokanda, Chiyoda-ku, Tokyo) will exhibit past EVA cans and sell original "Humanity Supplement Can Project" goods featuring illustrations from past tie-up campaigns, the first time such goods have been on sale. The cans will also be on sale.
In addition, a second campaign is scheduled to begin on April 20 (Mon.), coinciding with the release date, to win limited-edition Eva goods. Details will be disclosed on the special site at a later date.

Product Information
UCC Milk Coffee

＜Product Features
Milk-rich dairy beverage standard
100% Arabica coffee beans
Six types in total with designs of "tentative name: Ayanami Rei", "Shikinami Asuka Langley", "Shinji Ikari", "Kaworu Nagisa", "Mari Illustrious Makinami", "Misato Katsuragi, Sakura Suzuhara, Ritsuko Akagi" from "Shin Evangelion the Movie".
Release date: April 20, 2020 (Monday) *Limited quantities available
Suggested retail price: 115 yen (excluding tax)
Calories: 41 kcal (per 100 g)
Case quantity: 30 250g bottles
Sales areas/channels: All channels, mainly mass merchandisers nationwide
(*Sales may not be available in some areas.
Remarks: A case (30 bottles) may not contain all six types.


History of the UCC Evangelion Project

(C)Color