SEGA launches a project to commemorate its 60th anniversary! Congratulatory Message Submission Project" to receive commemorative goods!

The SEGA Group has announced that it will launch the "SEGA 60th Anniversary Project" from April 2020 to March 2021 to commemorate the 60th anniversary of the founding of SEGA, which started in 1960 when the company's predecessor, Nippon Amusement Bussan Co. The company announced that it will develop various special contents throughout the year.


The key message for SEGA's 60th anniversary is "GO SEGA. The message expresses the desire to move forward even more strongly on this occasion, while maintaining the DNA of "Creation is Life," which has always provided creative products and services.

As the first step in a year-long project, actor Maito Fujioka, the son of Hiroshi Fujioka, who once played Sanshiro Segata, has been appointed "SEGA's 60th Anniversary Project Ambassador. The first episode of the three-episode movie series featuring the new character "Sega Shiro (Sega, Chirou)," played by Maito Fujioka, is being released today.

SEGA's 60th Anniversary MOVIE "Sega Shiro: The Arrival Arc"


In addition, a special website ( # ) was opened today, March 25. The website will widely distribute information on "SEGA's 60th Anniversary Project" as well as contents to enjoy the history of the SEGA Group's 60th anniversary. In addition, from April 21, a "Congratulatory Message Submission Project" will be launched to collect messages to SEGA from fans. Among those who post messages, 60 people will be selected in a drawing to receive a "60th Anniversary Limited Memorial Chalk Bag" engraved with the anniversary logo. For details, please visit the special site.

SEGA's 60th Anniversary Special Web Site

60th Anniversary Limited Edition Memorial Chalk Bag

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