Toru Furuya also praised the product! Gundam & Tofu Collaboration's Latest "Hyakushiki Tofu" Online Press Conference Report

The unique collaboration between Tofu and Gundam, which appeared under the concept of "making tofu more interesting," is back after a five-year absence! Tofu manufacturer Sagamiya Foods Co., Ltd. released "Hyakushiki Tofu," the fifth collaboration with Gundam, on June 3, 2020.

To commemorate the launch, an online press conference was held on June 2, the day before the release.

On stage were Junji Torigoe, president of Sagamiya Foods and a Gundam lover, and Toru Furuya, a voice actor known for his role as Amuro Rey, to talk about their "love of Gundam" and "love of tofu.

President Torigoe began by mentioning that plant-based food has been attracting increasing attention around the world in recent years, and explained that Sagamiya, as a leading tofu manufacturing company, has been working on creating new value for "Plant Based Food," "TOFU," since 2014 Sagamiya has been working on creating new values of "Plant Based Food" "TOFU" since 2014 as a leading company of tofu production. TOFU, the most major and familiar food made from soybeans, a representative of vegetable protein, has been tailored into a product that conveys the appeal of "Plant Based Food" and has been developed under the brand "BEYOND TOFU" since 2018. As a result, the company has succeeded in shedding the image of "plant-based food is bad," and emphasizes that TOFU's time has truly come.

The world depicted in "Gundam" is the same as the world we are aiming for. In space, where the environment is not equipped with a food chain or circulation function, a "plant-based diet," a diet that can be produced efficiently with limited resources, is considered to be the foundation of the diet. Sagamiya also focused on the "BEYOND Tomorrow" concept.

Sagamiya has also been making efforts to promote SDGs (Sustainable Development Goals), such as giving a speech at a conference to promote SDGs (Sustainable Development Goals) at the UN headquarters in New York, while conveying the appeal of "Plant Based Food" through products such as "Beyond Tofu. The theme for the 40th anniversary of Gundam is "Gundam: The Next Generation.

He also felt a sense of destiny in the fact that the theme for the 40th anniversary of Gundam is "BEYOND" and wanted to do something for the 40th anniversary of Gundam, so he decided to make tofu with "Hyakushiki," a sustainable mobile suit that will last 100 years. It was revealed that the development of "Hyakushiki Tofu" started as a new collaborative product "BEYOND G TOFU.



The first of its kind in the industry! What is the tofu that can also be painted?

The main target of "Hyakushiki Tofu" is Gundam fans who are trying their best to STAY HOME, and its biggest selling point is that it is the world's first "paintable tofu.

According to President Torigoe, the company was very particular about this point, and applied curry sauce with gold leaf to reproduce the golden armor of the Hyakushiki. The painting can be done by brush or spray, in any style you like. The curry sauce is said to be both elastic enough not to fall apart when applied with a brush, and rich and smooth enough to be eaten.



The package is also carefully designed, and is gold in color, which is rare for to-fu food packages. The packaging manufacturer initially proposed a yellow color, but the company asked them to change the color to gold.

The cardboard box in which the food is packaged is also carefully designed. Using digital printing, the boxes look so cool that you want to display them! The product is a testament to President Torigoe's love of Gundam.

In addition, it was announced that a campaign version of "Hyakushiki Tofu" with double the amount of gold powder in the curry sauce as an initial bonus will be sold in a limited number of 100,000 units, and that "Zaku Tofu Kai," an even tastier and more powerful version of the legendary "Zaku Tofu," will also be available from June 3, 2020.

The "Hyakushiki Tofu" is no joke! Tofu Photo Contest!

In the latter half of the presentation, Toru Furuya made an appearance.

Amuro Rey is coming out! Furuya-san appeared with the voice of Amuro from the Z Gundam era, "I'm Furuya Tofu! He made the audience feel at home with a catchy gag.

According to President Torigoe, when he and Mr. Furuya had drinks together at the time of the "Zaku Tofu" launch, he asked Mr. Torigoe to "make the next one a Federation one," which led to the development of this product. Furuya said that he wanted to try the "Gundam" tofu, but he was still looking forward to eating the "Gundam" tofu.

But Mr. Furuya wanted to eat "Gundam" tofu. he reminded the audience, eliciting laughter from them.

The topic of conversation turned to the new coronavirus that has been spreading around the world, and how to live in a STAY HOME environment.

Furuya, who said she had never participated in an online drinking party, was told, "It's fun if you try it. The more people who say no, the more fun it is," said President Torigoe. The company is currently working on a product that people will want to boast about at online drinking parties, and we will keep an eye on the future development of Sagamiya Foods Co.

In addition, it was revealed that Mr. Furuya's family had a privately owned tofu shop. When he was a child, tofu was often on the table, and although he did not like it much, Mr. Furuya says that since he started drinking alcohol, he has been eating cold tofu every day.

He said, "Let's eat a lot of Hyakushiki Tofu and get through Corona! Hyakushiki Tofu is no joke! The presentation was closed with the following words: "STAY HOME!

As part of the "STAY HOME" project, a photo contest is scheduled to be held for people to paint their own original pictures using "Hyakushiki Tofu. The contest is for people to submit photos of their own painted "Hyakushiki Tofu" and the winner will receive an original "Mega Bazooka Launcher Brush" as a prize. For details on how to enter and the contest, please visit the BEYOND G TOFU special site ( # ).

President Torigoe is confidently promoting "Hyakushiki Tofu" as his "masterpiece," and Akiba Research Institute has already obtained a sample, and will post a tasting report soon. We will post a tasting report in the near future!

You will find more information at ......!

Product Information

Hyakushiki Tofu

Contents: Tofu 220g, Sauce 20g

- Nutrition Facts Label - Nutrition Facts

Product per unit

Energy 163 kcal

Protein 10.6 g



Zaku Tofu Kai

Contents: 200 g tofu

- Nutrition Facts

Per unit of product

Energy 122 kcal

Protein 9.2 g

Shelf life: 30 days

Release date: Wednesday, June 3, 2020

Sales destinations: Supermarkets, convenience stores, Rakuten (Sagamiya Tofu SHOP), etc. in Kanto area and other areas nationwide

(C) Sotsu, Sunrise

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