Maimai Mai Goen," an ensemble drama about "growing pains of the heart" by 16 children and a daycare worker, is new to Surprise Box.

(Location: Minato-ku, Tokyo; CEO: Takeshi Igarashi; wholly owned subsidiary of Brave group Inc.) announces that it will start offering the character project "Maimai" by Sanrio through its subscription-based goods provision service "SURPRISE BOX The company is pleased to announce that it will begin offering "Maimai Mai Goen", a character project by Sanrio, from July 10, 2025 (Thursday), at 3:00 p.m.
Application page: https://surprisebox.jp/lineup/maimaimaigoen

Outline of "Maimaimaigoen" Surprise Box (SURPRISE BOX)

Maimaimaimaigoen" is an ensemble drama depicting the "growing pains of the heart" of 16 children and their nursery school teacher. It is a story of affirmation and acceptance of diversity, which is close to today's life in which people feel difficulty in living.
This time, we will deliver a box of limited items only available in the "Surprise Box (SURPRISE BOX)" as a regular delivery once every two months.

Good boy plan 9,350 yen (tax included)

This plan includes carefully selected luxury items such as "mug cups" and "wobbling acrylic stands" for daily use and collectible items.

The first delivery is scheduled for the end of September 2025.
Don't miss out on the "Maimaimaigoen" goods that you can only get here!

Period: Now accepting applications - until noon on August 10, 2025
Price: 9,350 yen (tax included) for one plan only * Shipping fee not included
Application page: https://surprisebox.jp/lineup/maimaimaigoen
*This information is subject to change without notice. For details, please refer to the Surprise Box WEB site.

ⓒ2025 SANRIO CO., LTD. APPROVAL NO. L661095

Outline of SURPRISE BOX

This is a subscription-based merchandise service that allows you to receive limited-edition goods of your favorite characters, contents, and artists (hereinafter referred to as "IP") on a regular basis. The goods are delivered in the form of a goody bag, so you can enjoy a sense of surprise when you open the package. All items are completely original and limited edition, and have been used by many users and IPs since the launch of the service.
Official website: https://surprisebox.jp/