(Head office: Minato-ku, Tokyo; Representative Director: Ken Igarashi; read: Smurprise, a wholly owned subsidiary of Brave group, Inc.; hereinafter "Smurprise") and Brave group APAC (Thailand) Co, (Head office: Bangkok, Thailand; Managing Director: Jun Funahashi; a subsidiary of Brave group Co. The shop will be located in the Mah Boon Krong Center (commonly known as MBK Center), a large-scale commercial facility in Bangkok.
Outline of "colleize Thailand
Store Information
Date: September 12, 2025 (Friday) 16:00 (UTC+7) Open
Business hours: 10:00 - 22:00
Address: MBK Center 7F 444 Phayathai Road, Pathumwan District, Bangkok 10330
MBK Center, where "colleize Thailand" will open, is a large-scale commercial facility located in the Siam district of central Bangkok.
It is a center of entertainment where you can enjoy various contents such as movie theaters, game centers, karaoke parlors, etc. The national Chulalongkorn University is located nearby, attracting young people and people of all ages.
▼ Products available (in no particular order)
WIND BREAKER / Genshin Impact / Jujutsu Kaisen / Sougou no Freelen / Chiikawa / NIKKE / Haikyuu! Blue Rock / Collapse Star Rail / Pokemon / Detective Conan / mofusand etc.
Various SNS information
X: https://x.com/colleize_th
Facebook: https://www.facebook.com/colleizeth/
Instagram: https://www.instagram.com/colleize_th/
LINE: @colleize_th
Bringing Official and Licensed Goods to the World
According to data released by the Japan Patent Office in June 2025, there were 1,007 consultation cases in 2024, and copyright and trademark rights ranked at the top in terms of the breakdown of consultation cases received. The breakdown of consultations received shows that copyrights and trademarks rank at the top.
Reference: JPO published data
Annual Report on Consultation Services against Counterfeiting and Piracy (June 2025)
h ttps:// www.jpo.go.jp/resources/report/mohohin/document/nenji/nenjihoukokugaiou2025.pdf
Brave group has been developing not only its own IP but also various official goods and licensed products through pop-up stores and exhibitions in cooperation with local subsidiaries based in various countries.
We will continue to deliver Japanese content to the world.
Achievements to date
Brave stores", a merchandise sales business for overseas customers, was nominated for the "Retail Award" at the Japan Character Awards 2025 (July 29, 2025).
h ttps:// media.bravegroup.co.jp/ip-platform/6234/
Bringing Japanese content to the world! Development of the overseas merchandise sales business "Brave stores" (November 14, 2024)
h ttps:// media.bravegroup.co.jp/ip-platform/4706/
＜ Message from Ken Igarashi, Representative Director of Smarprise
We are very excited to be opening a store in Bangkok, Thailand.
As our company's mission statement states, "Bringing the Japanese spirit of adventure to the world," we will continue to strengthen our global expansion, starting with Thailand, so that we can become a bridge for the Japanese content industry.
＜ Message from Jun Funahashi, President of Brave group APAC (Thailand)
We are honored to be able to provide a safe and secure place to select official goods at MBK Center, a large shopping mall located in the Siam area, the heart of Bangkok, Thailand.
With the cooperation of our group subsidiary Smarprise and various other related parties, the entire team is preparing for the opening of the store. We hope that this will be a place where many attractive goods and fans can meet.
About colleize
Colleize" is a specialty store for official goods and officially licensed products that offers a wide range of products centered on popular anime and characters, and continues to grow with the support of many customers.
It handles a total of more than 300,000 items(*) ranging from limited edition products to blockbuster hits and standard items, and has 440,000 members(*). As of August 2025
Official website: https://colleize.com/
Official X: https://x.com/colleize/