Reebok shoes are personified, and a video featuring the voices of Akari Kito, Sumire Uesaka, and others is released!

Reebok announced that it will release "GLITCH," the latest concept series of its digital bug-themed INSTAPUMP FURY shoes from the 2021 Spring/Summer collection on December 11, 2020 (Friday). A popular illustrator personified the shoes, and a video was released featuring the voices of a group of gorgeous voice actors, including Akari Kito.

Up-and-coming illustrator personifies "GLITCH
GLITCH," themed on a digital bug that is brought to life in the form of a voice by a popular voice actor, is a product for the digital native generation. To this end, four up-and-coming illustrators who have garnered a great deal of support from young people have personified the four pairs of shoes and drawn character designs.

In addition, a video featuring the voices of the four characters, voiced by the four splendid voice actors, Akari Kito, Sumire Uesaka, Anju Iha, and Ai Kakuma, was released on December 11 (Fri.), the same day the product went on sale.

Illustrator and voice actor comments for each character/video

INSTAPUMP FURY OG FY0988 / "Hare

Illustrator: tarou2
I designed this character in the hope that it will help people appreciate the fun gimmick and visual appeal of the INSTAPUMP FURY sneaker. I tried to incorporate the design of the sole pattern into the outer layer, which looks puffy when inflated, and into the inner clothing pattern. I was personally very happy to be in charge of the character for this coloring, which is a tribute to the original color Citron!

Voice: Akari Kito
I was really honored to be able to voice the character of Reebok's "INSTAPUMP FURY," which I love and use myself! This model is a bright and energetic girl in vitamin colors, so I played the role with so much energy that I could cheer up the people around me! I hope everyone will wear FY0988 and become energetic!

Video

INSTAPUMP FURY OG FY9332 / "Kumi" in charge

Illustrator: sohina
I was inspired by the "INSTAPUMP FURY" series, and it was very interesting to be in charge of the character design. The shoes I designed have a voluminous design with a particularly strong gradation, so I tried to create a clear design that would not be too noisy in order to bring out the true qualities of the shoes when I created the character.

Voice Actor: Anju Iha
INSTAPUMP FURY" is loved by people of all ages. I am very honored to be a part of this wonderful project! FY9332 The model is a friendly character. I tried to give her a smile and a sense of distance that you can imagine from the warm gradient. I myself am looking forward to the future development of this project!

▼ Video

INSTAPUMP FURY OG FX3133 / "Mii" in charge

Illustrator: najuco
I did my best to reflect the pop, cute, and exciting image I had when I first saw the FX3133 in the character design for Mii.

Voice Actor: Ai Kakuma
I adjusted the direction of the voice several times, but basically, I was conscious of the relaxed feeling of the character. I settled on the image of the character as a girl who is overflowing with love for shoes. I liked the way she looked, so it was a fun recording! I have always liked to see what kind of shoes people are wearing on the street, and I think I will be looking for people wearing FX3133 from now on.

Video

MODEL F H02761 / "Nina" in charge

Illustrator: Mai Yoneyama
The design of the shoes brought to mind the image of a broken shell with the contents peeking out, so I tried to create a design with a layered feel to match that image. Since this is a new design of "Model F," the character is also a slightly mysterious new character. I would be happy if it conveys a cool image like these sneakers!

Voice: Uesaka Sumire

I recorded the image of a cool, mysterious, and mysterious transfer student! I would be happy if you remember this character when you wear these sneakers.

▼Video

<GLITCH Product Overview
INSTAPUMP FURY "GLITCH
Launched in 1994 as a running shoe born from a disruptive innovation, the "INSTAPUMP FURY" has long been viewed more as a futuristic sculpture-like work of art than a performance model. Often described as "ahead of its time," the 26-year-old model has always been praised for its bold aesthetic that combines innovation and fashion, and is a true representative of Reebok, connecting the past with the present and speaking to the future at the same time.
This edition comes in six colorways based on the "GLITCH" theme, which distorts the future where the virtual world and the real world intersect.

MODEL F "GLITCH" (Model F "Glitch")
The new "MODEL F" is based on the idea of "What if the INSTAPUMP FURY were to intersect with the digital world and transform into something new? The idea was born from the adoption of the INSTAPUMP FURY's signature The Pump technology and the streamlined design of the outsole. The new model will be available in the most iconic colors of the INSTAPUMP FURY, Citron and Tricolor, as well as the base colors of Black and White.
The Hexalite cushioning technology, a Reebok hallmark of the 90's, is mounted on the heel of the shoe, making the sole both repellent and cushioning.

The GLITCH features two design concepts: "FILTERED EFFECT" and "THE NETWORK". Both concepts are based on the "ERS (Energy Return System)," a tubular cushioning technology developed by Reebok in the 1980s, which is different from the normal "INSTAPUMP FURY" in the midfoot area.
The pump also features an iconic electronic on/off button, and a glitched effect is applied to the heel's vector logo to express the glitching effect of the concept in detail.

The product lineup and detailed introduction can be found on the official website.
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