Brave group CEO Keito Noguchi's first book "Team Brave 'Management of Courage'" will be released on February 5, 2025!

(Headquarters: Minato-ku, Tokyo; CEO: Keito Noguchi; hereafter "Brave group") announces the release of CEO Keito Noguchi's first book, "Team Brave 'Management of Courage': Creating a New Era, Toward a Group of Business Entrepreneurs" on February 5, 2025 (Wednesday). We are pleased to announce the release of "Team Brave: Management of Courage" by Keito Noguchi, CEO of

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Book Overview

Virtual YouTubers" (VTubers) are a type of content originating in Japan that is attracting worldwide attention.
Our company is aggressively expanding overseas in this industry and pioneering its own unique path. However, several years ago, our main business suffered the biggest firestorm in the industry, and our 100 employees were reduced to 15, and we were on the verge of bankruptcy.
How did Noguchi, who assumed the position of representative director at such a time, achieve a V-shaped recovery from a rock bottom situation? Noguchi's passion, his way of working, and most importantly, his team-building and teamwork skills.
This is a look at the history of the Brave Group and Noguchi's business views that underlie it.

Table of Contents

Chapter 1: The Brave Story of Brave Group A growing business in danger of extinction
The "Game Department Project" Begins in a Blaze of Fire
A promising IP collapses in an instant.
Struggling to raise funds
A small glimmer of hope

Chapter 2: Striving for Revival - How to Gather Friends to Fight Alongside You
It is because we had friends who overcame difficulties together
Gathering friends by valuing "connections
Discussing things thoroughly and openly
Criteria for people you want to work with

Chapter 3: Noguchi's Way of Building a Strong Organization
Respect the culture of the company you are merging with
Find the optimal environment for people and maximize their potential
Allow people to raise their hands and try things on their own!　Adventure System
What is a strong organization?

Chapter 4: The Origin of My Business: What I Learned through Encounters with People
My seniors who showed me the option of "student entrepreneurship
A mentor in my life, a senior who taught me how to live
If anything happens, I'll be there to take care of your buttocks.
The relationship that grew out of TNK, the Tokyo University entrepreneurship circle

Chapter 5: Rebellious Spirit Cultivated in Childhood
A strong ego that was instilled in me from an early age
The desire to "be somebody
The shock of starting a business while still in high school
All my experiences have become the food for my life.

Chapter 6: "Wanting to do it" and "Excitement" as the starting point of our business Future vision of Brave group
Aiming to be an ideal group of entrepreneurs
Become a company that can encourage people's desire to grow to the fullest
Overseas business is in the midst of a grand experiment
A Journey of Endless Challenges

Book Information

Title: "Team Brave: Management of Courage
Subtitle: Creating an Era, Toward a Group of Business Entrepreneurs
Author：Keito Noguchi
Release Date: Wednesday, February 5, 2025
Price: 1,650 yen (tax included)
Publisher: Diamond Inc.

Author's Profile / Message

Keito Noguchi
Representative Director and CEO, Brave group Inc.
Keito Noguchi founded Vapes Inc. while still in college in 2011.
In 2016, he transferred the company's business to Benesse Holdings Corporation, and after angel investing in and co-founding more than 50 startups, he became CEO of Brave group Inc. in 2020 (current position).

<Author's Message.

I wrote this book because I thought it was necessary for all members, including future colleagues, to know how we came to be the Brave group we are today, just as we are, while the organization has grown and the majority of members do not know the history of the past flame-outs. I believe that this book will be significant for the future of Brave group, as it reminds us that it has not been smooth sailing and that we must not make the same mistakes.

About Brave group

Brave group is a company with the mission of "Uncovering the hearts and minds of 8 billion people", with the goal of "Bringing the Japanese spirit of adventure to the world", and is engaged in a variety of businesses, including IP Production, a VTuber business, IP Platform, IP Solution, and Incubation, which have a high affinity with this field, We are developing multiple businesses in the field of Incubation both in Japan and overseas.

Recruitment Information

As of February 1, 2025, the Brave Group has 390 employees (140.8% compared to last year) and 17 group companies, and we are expanding our organization as we diversify our businesses and services.
Please refer to the following job list page for the positions we are currently recruiting for.

Recruitment Information