colleize", specializing in official goods and officially licensed products, celebrates its 5th anniversary and 400,000 members! A total of 4 special campaigns were held for a limited time!

(Location: Minato-ku, Tokyo; Representative Director: Takeshi Igarashi; 100% subsidiary of Brave group Inc. The number of members has surpassed 400,000. To commemorate this milestone, a total of four special campaigns will be offered for a limited time starting on June 1, 2025 (Sunday).
In addition, the service logo has been renewed to embody the company's mission statement "to be a bridge for Japan's leading content industry" through "colleize".

Campaign Outline

Campaign 1] One person will receive 5,000 yen worth of points every day!
Description: During the campaign period, one person will be selected by drawing every day from among colleize members (30 people in total) and given 5,000 yen worth of points.
Period: In effect from now until 17:55, June 30, 2025 (Monday)
Conditions: Winners must have set their e-mail preferences to "Receive".
Notification of winners: Winners will be notified to their registered email addresses at around 17:55 every day.

Campaign 2] 5,555 yen worth of points will be given away for following and reposting!
Description: 5 winners will be selected by drawing from among colleize members who participated in follow & repost to receive 5,555 yen worth of points!
How to participate:
1. follow colleize official X ( https://x.com/colleize/ )
2. repost the post ( click here)
Period: Now - Monday, June 30, 2025 (noon)
Winners will be notified by direct message on X in early July.

Campaign ③] Up to 20% points reward on purchases!
Description: 50 orders (50 winners) will be selected by drawing from among orders placed during the period and receive points worth up to 20% of the settlement amount.
Period: Underway - Sunday, June 30, 2025, noon
Conditions: Orders that have not been canceled / Orders that have been set to "Receive" in your e-mail preferences
Notification of winners: Winners will be notified by registered email address in early July.

Campaign 4] All purchasers of "In Stock" products will receive +10% point rebate!
Description: All customers who purchase "in-stock" products will receive +10% of regular points.
Period: In progress - by noon on June 30, 2025 (Sun.)
Notification of winners: Awarded within approximately 3 business days after receipt of merchandise
*Points will not be awarded if there is no confirmation of receipt of the product. Please note that points will not be awarded if we cannot confirm receipt of the product.

Details page: https://colleize.com/campaign

Thoughts behind the new logo

colleize", which continues to grow with the support of many customers, is a specialty store for official goods and officially licensed products, offering a wide range of products centering on popular anime and characters. It handles a total of over 200,000 items(*) ranging from limited edition items to blockbusters and standard items, and has 400,000 members(*).
To mark the 5th anniversary of the launch of the service, we have renewed the service logo with the aim of further enhancing the brand value.
As of June 2025

▼ About the Icon Design

The design is based on the motif of a "box that can take out anything" and is linked to the "i" in the text to give users a clear image of what the service is all about.

▼ About the typography

The hexagonal shape of the "i" part of the logo is a symbol of "connection" and a silhouette of a box, which was chosen to convey the image of delivering a variety of products to people all over the world. The two lines connecting the hexagon represent the "Web (virtual)" and the "world (real)," and express the image of the company as a "bridge across countries" that transmits products not only within Japan but also to the rest of the world.

Official website: https://colleize.com/
Official X: https://x.com/colleize/

＜ Message from Ken Igarashi, President of Smarprise

Smarprise was founded on April 1, 2015, and this fiscal year marks our 11th term.
Ten years ago, I had no idea that we would be in the colleize business today, but I am honored to be a part of Japan's leading content industry. colleize is now in its 5th year, and all of us at Smarprise are committed to improving our services to satisfy even more of our customers. We will continue to strive to improve our services to satisfy as many customers as possible.

▼ Background
After graduating from Rikkyo University, Faculty of Letters, he joined CyberAgent, Inc. in 2005. After graduating from Rikkyo University, he joined CyberAgent, Inc. in 2005 and was assigned to the Internet Advertising Business Division. He was appointed as Representative Director (current position).
After working for United Inc. and Game8 Inc. group companies, he joined Brave group in 2024.

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