English-speaking VTuber project relaunches as ChromaSHIFT

Brave group US Inc. (Headquarters: San Francisco, USA; CEO: Norikazu Hayashi; 100% subsidiary of Brave group Inc.; hereinafter "Brave group US") has rebranded its VTuber project "idol" to ChromaSHIFT" (read: "ChromaSHIFT"), a rebranded VTuber project "idol". ChromaSHIFT" will challenge and explore a new world while respecting the history of the project.

Message from the "ChromaSHIFT" management team

We will bring you every sparkle of the solar system, where talent and creativity gather.
This is the mission of ChromaSHIFT.

ChromaSHIFT promises to bring a vivid rainbow evolution to the VTuber world and to value each and every one of our talents and fans above all else.

As an operations team, our absolute mission is to put the health of our talent first and support them throughout their long journey.
At the same time, we will blow away the "conventional wisdom" of entertainment in the virtual world. Whether you are a long-time fan or a new fan we have met, you can expect ChromaSHIFT to exceed your expectations.
The most fun and slapstick-filled development awaits you.

From a variety of fun and lively content that transcends genre barriers to providing a sparkling star where each and every talent and community member can feel like they are home. ChromaSHIFT will continue to pioneer a whole new world while respecting the history of VTuber culture.
Let's enjoy this journey together!

OffKai Expo Gen4 Overview

ChromaSHIFT will perform a 3D concert at OffKai Expo Gen4, which will be held from June 20 (Fri.) to 22 (Sun.), 2025. For details, please visit the official website.

Title: OffKai Expo Gen4
Dates: June 20 (Fri.) - 22 (Sun.), 2025
Venue: San Jose Convention Center
Official Site

Outline of the VTuber group "ChromaSHIFT

ChromaSHIFT is a VTuber project with 14 diverse talents under the theme of "SHIFT Into The New World" (Shift Into The New World).
ChromaSHIFT will explore a completely new world through multilingual distribution (English, Spanish, etc.) and a variety of content that transcends genres.

ChromaSHIFT started its activities as "idol" in May 2022.
After Brave group US took over the business in August 2024, it was reorganized to the current brand in June 2025.

＜ChromaSHIFT Official
HP
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YouTube (Japanese only)