ENILIS, a Brave group company, merges with MateReal and brossom to form a new management structure.

(Head office: Minato-ku, Tokyo; CEO: Takayoshi Hoshi; hereinafter "ENILIS"; a wholly owned subsidiary of Brave group, Inc.), which operates the virtual idol group "Palette Project", and MateReal Inc, (Head office: Minato-ku, Tokyo; Representative Director: Takayoshi Hoshi; hereinafter referred to as "MateReal"; a wholly owned subsidiary of Brave group, Inc. ("brossom"), which produces and manages VLiver, will be merged into a new management structure.

Background and Objectives

The global virtual idol and VTuber market continues to grow rapidly and is expected to exceed US$26.4 billion by the end of 2037, with a compound annual growth rate (CAGR) of 25.7% from 2025 to 2037 (*1).
(*1) Global Virtual Idol/VTuber Market Research, Size and Trend Highlights (Forecast 2025-2037)

Focusing on the growth potential of such a market, ENILIS, a Brave group company, launched the VLiver project in July 2023 and the VTuber project in October of the same year, for a total of three projects.
Currently, 44 talents are engaged in various activities through each project, and several have made their debut as VTubers from the VLiver project "HareVare". MateReal is a company that has been established since May 2018.

MateReal was established in May 2018 and became a group member of Brave group in June 2022.
It currently operates the virtual idol group "Palette Project", which operates under the theme "Colorful Stories with You" and has 14 talents including research students.

brossom is a VLiver production and management company founded in 2019, and operates several VLiver offices with a total of over 200 talents. The company's strengths lie in its unique know-how in the development and management of VLivers based on its many years of experience in running offices and in producing high quality illustrations, and it has produced many event winners and top-ranked VLivers.

Through this merger, the three companies will share their respective know-how to support the growth of each individual talent.
In addition, by centralizing the management structure, we will speed up decision-making and respond flexibly to the rapidly changing entertainment market, while also striving to improve management efficiency and corporate value.

Message from ENILIS Representative Director and Board Members

｜Representative Director: Takayoshi Hoshi

I am pleased to announce the start of the new ENILIS under a new organization.
We hope to grow by optimizing the costs associated with the organizational change by combining the knowledge cultivated at MateReal, the organizational structure of brossom and ENILIS, and the knowledge of each company.

｜Kazunari Kanno, Director

We are pleased to welcome MateReal and brossom, two new Brave group companies, to the company and to start a new life as ENILIS.
We will horizontally deploy the knowledge accumulated by each company to each business, and aim to build a more efficient management system and create business synergies as a result.
We look forward to the future growth and challenges of the new ENILIS.

About ENILIS

ENILIS creates and manages unique virtual talents based on the concept of "more freedom in entertainment".
ENILIS is a broad-based production company that allows virtual talents to be themselves, to dream freely, and to expand entertainment culture in the same way that manga and anime, the pride of Japan, have.
Website: https://enilis.co.jp/

About Brave group

Brave group's mission is to "Uncover the hearts and minds of 8 billion people" under the corporate philosophy of "Bringing the Japanese spirit of adventure to the world", We are also developing multiple businesses in the field of Incubation both domestically and internationally.

＜Recruitment Information
As of April 1, 2025, the Brave Group has 421 employees (139.9% compared to the previous year) and 18 group companies, and is expanding its organization as it diversifies its businesses and services.
Please refer to the following job list page for the positions we are currently recruiting for.
h ttps:// recruit.bravegroup.co.jp/recruit-information/