Brave group begins recruiting companies to advertise in Roblox Popular World!

(Head office: Minato-ku, Tokyo; Representative Director: Keito Noguchi; hereinafter "Brave group"), a content label specializing in metaverse platforms, is seeking companies to advertise in the "Daruma Game" game on the globally popular metaverse gaming platform "Roblox. BEverse, a content label specializing in metaverse platforms, is recruiting media companies that own virtual space on Roblox and companies that advertise on the "Daruma Game," a game within the globally popular Roblox metaverse gaming platform. Companies that place advertisements will be able to use a tool provided by NEC Corporation ("NEC") to measure the effectiveness of their advertisements on Roblox. This will make it possible to obtain analysis data on advertising effectiveness in the metaverse, which has been difficult to obtain in the past. (Head office: Minato-ku, Tokyo; Representative Director: Yuichi Kita, a wholly owned subsidiary of Brave group, Inc.
We invite you to experience the unprecedented measurement of advertising effectiveness in the metaverse space.

Changes in Advertising Experience and the Potential of Metaverse Advertising

The nature of advertising has changed dramatically in recent years. In the wake of the Corona disaster, expectations have been rising for digital advertising via smartphones and other devices, in place of physical advertising such as street and traffic ads.

Conventional Web advertising displays video or still images in a fixed frame within a page, but metaverse advertising can provide a more immersive experience. In particular, advertising in the metaverse space allows for expressions that are difficult to achieve in reality.
For example, 3D advertisements that show the world of a product or brand in front of the viewer, or interactive advertisements that change according to the user's attributes and behavior, can provide memorable experiences.
Furthermore, the challenges of reality advertising, such as installation costs, land-specific regulations, and material costs, are greatly reduced in the metaverse. No printing or physical work is required, and there are no time zone restrictions.
For advertisers, the Metaverse is a flexible and efficient advertising environment.

About Data for Measuring Advertising Effectiveness

While expectations for metaverse advertising are growing, it is difficult to measure detailed advertising effectiveness as with Web advertising, and there has been a need for a tool that can visualize advertising effectiveness in detail.
To meet this need, NEC developed a tool to measure advertising effectiveness on Roblox, and D1-Lab provided technical support.
This tool makes it possible to visualize the specific behaviors and interests of users, which were previously invisible in conventional metaverse advertising.

Examples of data that can be obtained
Number of active users who have been in contact with advertisements
Number of impressions, time spent on the site, etc.

As the first step in a demonstration experiment of this tool, we are seeking advertisers for the "Daruma Game," a game on the Roblox platform that has been accessed more than 6.5 million times in total. We invite you to experience the possibilities of new metaverse advertising.

For inquiries regarding this matter, please contact

E-mail address: [email protected]
BEverse Manager: Miura

What is the Daruma Game?

This game is a recreation of the traditional Japanese game "Daruma-san ga Koronda.
Players stop moving while the ogre is present, and advance toward the goal while the ogre is absent.
When Daruma-san sees you, something terrible happens to you.

Roblox Daruma Game World URL

About Roblox

Roblox is an immersive platform for games and creation. With countless ways to interact, users can play, create and share an unlimited number of unique virtual experiences. It is used on a variety of devices including smartphones, Xbox, PlayStation 5 and PC.
h ttps:// www.roblox.com/ja/home

About BEverse

BEverse is the metaverse content label of Brave group, which develops IP content for global metaverse platforms, discovers and nurtures content creators, and produces marketing.

About Brave group

Brave group's mission is to "Unleash Japan's spirit of adventure on the world" and to "Unlock the hearts of 8 billion people", The company also operates several businesses in the field of Incubation both domestically and internationally.